Whether you’re hiring an agency or letting an in-house staff take over, you definitely need a dedicated social media manager. Here’s why.
1. The Social Landscape Is Always Changing
A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.
A social media manager can take in what changes are either happening or soon to take place, and be agile, so can go back to the drawing board with their clients and change campaign objectives, and content to provide continued success with regards to their goals.
2. You Need a Social Media Strategy
An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand.
If that’s your current state of being, I strongly advise that you go back to the drawing board to find out how you can either:
- Have an existing employee who is passionate about this space take over the social media efforts full time.
- Or reconsider if your brand is ready to be in this space.
Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good.
3. Protect Your Reputation & Help Your Customers
Social media manager(s) are constantly on high alert to each message, review, and comment happening within social media regarding a brand.
Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand.Hiring an individual who has a great deal of experience in this area is huge, as within seconds a social media manager can help mitigate and solve an issue which would have otherwise turned into a disaster if a less-seasoned individual would have put in the role.